We're going to put those ACT Reading Comprehension skills to use today. Read "The Appeal of the Democracy of Goods" (on Angel). What is the analytical tool (or thesis/main point) that's being talked about (read the Analysis Overview for more information on finding the analytical tool)? How is it applied to advertising today? How can it be applied to the ad you chose to analyze?
The analytical tool is eliciting equality no matter how wealthier one person is. The way in which they elicit equality is through Cream of Wheat. It is an uncostly item and most can afford to consume. You don't have to be rich nor do you have to be poor. It can be applied today via computers/laptops/netbooks. Most people in the United States have a computer-operated system of some sort. A smart phone even has the capabilities of a small computer. The emphasis of equality is that nearly everyone has one-you don't have to be rich to have one. It can be applied to the ad I chose to analyze to be sure to incorporate something that is interesting for everyone and not just a certain population.
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